October 8, 2019 Sabine Stork market research Doll-driven learning for your brand October 8, 2019 Sabine Stork market research Bratz and Barbie bring home the power of ethnography, says Vanessa Lea
August 26, 2019 Sabine Stork market research Taking brands past passion August 26, 2019 Sabine Stork market research Moving beyond the core audience can be challenging, says Andy Cooper
March 6, 2019 Sabine Stork market research Football fandom, Southeast Asian style March 6, 2019 Sabine Stork market research Football brands need to develop meaningful social media experiences for fans in Southeast Asia, says Andy Cooper
December 4, 2018 Sabine Stork Being true to fake December 4, 2018 Sabine Stork Coca-Cola Germany’s spot on political response
October 16, 2018 Sabine Stork market research Authenticity, 2018-style October 16, 2018 Sabine Stork market research Retaining a believable authenticity of purpose message is something brands need to work hard at, says Andy Cooper
September 21, 2018 Sabine Stork market research Brands and politics September 21, 2018 Sabine Stork market research Most brands aren’t Nike, and they need to treat political issues with care, says Geoff Payne